LIBA has designed the executive programmes for the working professionals to expand their knowledge base, or acquire new expertise, or hone their skills so that they are professionally updated and rewarded. LIBA offers diverse programmes to suit the needs of many. There are programmes for individuals and programmes for organisations. They are taught not only by academicians but also by practitioners who have solved practical problems, faced real-world challenges, and weathered many-a-storm in the business world. The case studies, the examples, the perspectives and the statistics discussed in the online mirror the world outside. The various programmes for individuals are described below.
Marketing is the prime mover of any corporate enterprise or business organization. In most contexts, market is critical not only as a determinant of the type, scale, and location of production but also as a driver of process and technology innovations.
With increasing competition, these roles of market are also undergoing rapid and transformation. Globalization process and technological changes have widened the traditional scope of marketing with newer concepts such as: Customer Relationship Management, Rural Marketing, Retail Marketing, Services Marketing, Niche Marketing, and E-marketing. These changes have made marketing as a very rich and more complex segment of business today. The Programme leading to the Executive Diploma in Marketing Management aims to the meet the evolving functional requirements of working executives in marketing spheres as well as those opting for marketing as a career. The Programme will help to master the emerging concepts and contemporary practices in marketing management.
| DURATION |
2 Years |
| ELIGIBILITY |
GRADUATION |
| COURSE FEE |
$5000 |
| Popularity |
100% |
LIBA believes in inclusiveness to impart education to all nationalities and is well aware of the economic condition is not same with all nations and the fee structure varies accordingly. To avail discounts you can reach our admission team members at iop.admissions@liba.edu
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1, Sterling Road, Nungambakkam, Chennai 600 034 , Tamil Nadu, India. |
